The Moment It Hit Me

It has been 8 months since it hit me. What hit me? Where I relocated to.I moved to Tucson 11 months ago and have never been able to find anything near where I live. ShopFromHomepage was created to provide merchants the opportunity to let us know where they are: the site is undergoing construction, so enjoy the entertainment for now!

Wednesday, December 13, 2006

Congratulations Alex And Good Luck Advertisers !

Do small companies know how to advertise? Most do not and that is why many will not: they do not see value in spending money when their revenues are low. Most of us know that in order to expand, you need more customers and the only way to attract them is to let people know you exist, or you won't exist. In today's market, there are plenty of articles informing local/small business owners that they need a website and blog; what they don't know is if the site is not optimized, they will be on page 12 of Google.

When merchants hear of fads like Pixelotto, they believe that traffic to their store will increase thereby bringing more business. What they do not realize is that the hits are being generated by many people who are just interested in a chance at a million dollars. So the question is, are people interested in the advertisers or the purse? Considering that the format utilizes a random method for advertising, then the only real way to have someone visit your store is by using a unique image and will they be able to visit the store or are they 1000 miles away?

The only possible winners in a Pixelotto type medium are businesses that rely predominantly on e-commerce and thereby location is irrelevant. For a business that needs targeted traffic, they need a different solution: one like ShopFromHomepage.com which was developed 6 months ago and offers no gimmicks, only an inexpensive format to attract customers interested in shopping local. Local needs can be met using this type of medium and all statistics indicate that local searches are becoming the predominate over global.

If your business is dependent and established to served the needs of localities within a city as most are, then novelties are not the most cost effective solutions that some have claimed. Being charged for hits and not having your storefront viewed is not worth any price. Should a business be rewarded for a product or service that may not perform? If you want customers to shop, let them ShopFromHomepage.

3 Comments:

Anonymous rik said...

I was just thinking... what if Alex doesn't get enough new advertisers en in a few weeks from now I will have clicked on all of them? He promised me 10 clicks a day... what will I do with my life? I will need to see a shrink...

2:43 PM  
Blogger David said...

What if there are no clicks and no sales..or clicks and no sales...or no sales and and clicks..the possibilities thrown up by Alex's latest ploy are dizzying; steadfast in their no sales point. How can a plan that motivates clicks in people motivated ontly to click, lead to more sales of goods?

3:05 PM  
Blogger Lex Luthor said...

Rik, maybe you and a few others can get a group discount. Personally, I am bored being a clicker now.

David, good question and I understand your confusion. I think there are plenty of people who thought the fad would live again: but I and it appears others do not agree.

I beleive this shows that random marketing serves no purpose except to the owner.

Good luck. Get targeted. Get revenued.

4:06 PM  

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